Face To Face: Peter Herrera III
Paying dues and leaps of faith seem to be the defining actions of artistic individuals who seek and attain the lucrative results of the precarious music industry. These artists are special because they inadvertently, or cathartically, embed their joyful yet arduous journey into their songs, providing listeners with a more rich and robust experience. (The Nashville manufactured country-pop imitators can now promptly exit stage left.Thank you.)
In Del Rio, Peter Herrera III, or PH3, is one of those music artists who has ground down the wheel while logging countless gigs throughout the Lone Star State. From small Whitehead Memorial Museum events to opening for major Texas country music stars in Austin and San Antonio, playing alone or with his band, he has done it all.
“I do a solo gig a lot…that’s actually my livelihood, Herrera said. “It was a big leap of faith having to take that step and stop working a 9-to-5 job…but I think at the end of the day I was meant to do what I’m doing now.”
And he’s crushing it. Herrera is constantly in demand and his band Texas Roots Revival is headed to the studio to record a full-length album. PH3 authored all of the
“There’s so much going on right now…I’m super excited about that to have a full band behind it and that’s excited to be with me. I think it’s going to open up some really big
doors for us, for me,” he said. “I’ve got radio stations clear across the country that are ready to listen to the music.”
Closer to home, Herrera has recorded a solo single, entitled, “Del Rio.” A popular tune in his performance set list that has resonated with folks in the border town.
“I also have a song that I wrote about Del Rio coming out real soon. That’s already been recorded. It’s ready to be uploaded,” he explained. “We’re waiting for the video to be produced…I can’t wait for that.”
Music came early to Herrera. You could say he was born into it.
“I was raised in church. I was raised in a Pentecostal church and…a lot of people don’t know much about the Pentecostal churches, especially Hispanic ones, they don’t mess around when it comes to music. They get down in there,” he commented.
He took up drumming when he was nine years old but seeking an outlet for his teenage angst, he found therapy in the guitar. His father taught him three chords and the rest he picked up by ear.
And with a little bit of unintentional help from Staind frontman-turned country artist Aaron Lewis, Herrera was ready to embark on the journey.
“Aaron Lewis is the reason I started playing music, man. I saw Aaron Lewis do “Outside” by himself and in front of thousands and thousands of people in Biloxi, Miss. My jaw was on the floor and I said I want to do that. I feel that is what I need to be doing and so I did,” Herrera said.
PH3 prefers not to define his music feeling that paints artists into a corner, but categorizes it without really categorizing it.
“You get put into a box enough as it is in the industry. And it’s a hard enough industry to be in…and if you don’t fit into a certain genre then you need to be over here…I think if I had to…it would just be country, traditional with a little Texas rock n’ roll feel.”